Tag Archives: campaign manager

Etch-a-Sketching a Campaign

BY B. JAY COOPER
Reprinted from apcoworldwide.com

One might say that the Etch-a-Sketch is the perfect metaphor for the Republican primary season. One day, Mitt Romney is featured on the screen; the next (shake-a, shake-a) Rick Santorum appears! Shake-a, shake-a, ba da bing – Mitt’s back!! Shake-a, shake-a…well, you get the idea.

Romney’s campaign guy, Eric Fernstrom, mucked up with his comment. It happens in a campaign. And in a campaign marred by a few of these kinds of comments (see: Mitt Romney, more than a few times, so far), Fernstrom’s comment becomes an even bigger “story” because the media’s “narrative” of Romney’s campaign is they say dumb things at dumb times and Mitt’s a chameleon. His slip up becomes a “gotcha” – well, if you buy the “narrative.” Continue reading